The insurance industry isn’t an industry that is loved by consumers. People can often be heard complaining about their insurance company or the rates that they are charged from everything ranging from auto insurance to health insurance. Marketing your insurance company is a tough challenge in itself but then when throw online marketing and the competition it poses into the mix, it can be even more difficult. Do this, you may be wondering how you can market your insurance business online.
There are several ways that you can market your insurance business online that’ll help you reach your target audience for the types of products and services that your insurance company offers. Here are a few commonly used methods to help get you started:
PPC marketing is a kind of online marketing where people or companies pay the search engines or other websites to place an ad on the search engine or website. It’s called PPC because it stands for “pay per click” and this means that the advertiser or marketer only pays when an Internet user clicks on one of the ads. PPC marketing online can get really expensive but if you use really refined and targeted keywords that aren’t as competitive, the expense can be cut down.
Niche marketing can be used in conjunction with PPC marketing or it can be used on its own in the form of a niche website. The word “niche” means a specialized or specific area and refers to only marketing to those who are interested in the product or service being offered. For example, if your insurance company sells all different types of insurance, niche marketing would entail you picking out one of those types and then using very specific keywords to market that type of insurance online. So if you wanted to market pet insurance as an example, pet insurance would be your niche but you could further refine it to pet insurance for exotic animals or whatever you choose.
The third option is using social media such as Twitter and Facebook to help you market your insurance business online. Internet users spend a lot of time on social media websites and it’s a good place to be able to interact with current and potential customers. You can answer questions, handle complaints and connect with people.
There are dozens of ways that your insurance business can market online and the ones listed above are only a handful of options but you now have an idea on where you can get started. The key is reaching people who are interested in what you have to offer and connecting with Internet users on a level that they want to be connected on.
Whenever you try to take on the task of designing your own business card, remember the core values that make your insurance business go round: reliability and trust. Potential customers will never deal with you, much less buy from you, if you don’t gain their trust first. This is the main reason why it is important to have your business card reflect your trustworthiness.
This connotes that while some ideas might work well with insurance business cards, others might not. Never be carried away and choose a card just because it is colorful, flashy, and it looks pretty at first sight. This is precisely the kind of card you need to avoid making for customers often perceive it as a trick you purposely made to work on their minds. It has ‘distrust’ written all over it and covers you with the feeling of unreliability.
This does not entail that you should not consider originality though – of course you can. But make sure your originality does not come in the way of the trust and reliability you are trying to convey. So lets mark up some original ideas for insurance business cards. For instance, if you are a home insurance dealer, how about you design your business card into a small house, wherein texts about your best policies can be uncovered by opening the windows and doors. This is a magnificent way of getting your message through without destroying the already-established trustworthy position of your company.
Or how about a card designed like folded money – when one unfolds the money, your contact information and some of your top policies will be visible. But this theme is just 1 version you can apply. Another is to have a card shaped like a traditional piggy bank, with a slot in the top. The side of the piggy bank can contain your printed contact information, and you can design a card with policies and select information that you think appeals to your clients, and have look like it’s being inserted on the top-slot of the piggy bank. This is an excellent method to mix uniqueness with sales, combining both, and creating a business card which is interesting, and more importantly, one that is capable of opening the path on making a sale; the business cards’ sole purpose.
There is really a universe of ideas out there that you can use, you just have to use a little ingenuity. A card fashioned after a medicine capsule is a great idea for medical insurance. You can also design it so that the two halves of the capsule can be separated, revealing a card in between which contains your contact information or your best policies.
There are even more ideas possible – how about designing your business card with the likeness of a credit card. Insurance cards can also be in the form of an umbrella, as it presents a sense of universal protection and security. Specific long term life and child-based insurances and their policies can also be shown in a nest-shaped card with an egg in it.
Always bear in mind that every good business card must exude reliability, protection, and security. If you can come up with a card that has all of those qualities and is genuine as well, you are getting your hands on something that will efficiently work to improve and complement your business.
U.S. economic pressures are vital to the health of an insurance organization’s survival. The impact of the economy on the insurance business impacts the entire consumer population which can greatly be affected by various economic factors. All the population is affected, ranging from businesses, consumers, taxpayers and to employers. The insurance companies itself are also directly affected.
The insurance business and U.S. economy have recently held many pressures nationwide. Companies in this sector and the entire industry are impacted from economic downsides. Insurance firms have to adjust according to economic conditions to areas such as collecting premiums from its customers, paying taxes and having to deal with various issues of concern. The state insurance companies affect the entire state’s economy as well. Property loss also affects the state population significantly. The insurance industry has had major impact to its state because of the power of it offering financial protection.
The economic concerns are significant in contributing to the outcome of gross state product revenues. The insurance industry pays high tax rates and invests in various bonds for the state. The percentage rates make up a great portion to gross state product. During the economic crisis in 2008, property insured losses reached to the billions in some states. Life insurance and other claims also reached up to billions.
Insurance companies also contribute to the security of its consumers such as individual customers and businesses. When catastrophes or natural disasters occur, the policy owners are affected. Insurance covers such sums as security disasters. Security is crucial to recovery of such tragic incidents and events that can occur. Economic security is secured through claims payments. Claims such as life, business or home insurance are also common. There are property claims which can reach up to billions of dollars annually.
Insurance Companies Today
Insurers should also be concerned of the rise of Big Data, competition, industry regulations and their customers demands for the future. Being strategic and having the right understanding for analytics and business intelligence is also important. Insurance companies knowing what to anticipate for analytics and thinking ahead for long term outcomes will have better competitive advantages. Data is very critical to the Insurance Industry.
Today, the insurance industry is more sensitive to economic recovery and its nationwide exposure making the industry vulnerable to any significant downturn in the global economy. Insurance companies collapsed badly during the financial crisis. Insurance companies are considered to be for the most part, efficiently run, but it can’t overcome weakness in its core demographics and economic factors. The delay in consumer payments, increased claims and increasing of premiums has affected their business. Present economic success for insurance can be due to unprecedented demand.
If you are in the business of selling insurance, then you know that many clients are looking for customized insurance packages. Mass-mailing brochures that list every product and service you have to offer might seem like an efficient way to go about attracting new clients, but it’s not an effective way to close the deal. Sure, you might want to use a strategy like a mass mailing or an advertisement to get people to call you for more information. However, after you’ve identified potential customers, the best way to secure them as new clients is to identify their needs and then write a business proposal that describes how you can meet those needs and why you are the best choice to buy insurance from.
The field of insurance covers a wide range of offerings and customer types. You might specialize in insurance for realtors or for building contractors, homeowners and auto insurance for families, or in insurance offerings for corporations, which could include life insurance, liability insurance, bonding, health care coverage, and disability insurance, as well as insurance for all corporate assets such as buildings, vehicles, and equipment. But no matter what sort of insurance services and packages you offer, the basics of writing an insurance business proposal remain the same.
How do you get started writing a proposal? First of all, you will research your potential clients, most likely by chatting with them on the phone or in person. It’s vital to be able to put yourself in their position, to understand what their needs and wants and concerns are, because, for best success, you want to write a proposal that is customized for each client. Of course you’ll use a lot of the same information in all your proposals, but each proposal should be specific enough to show that you are responding to the particular needs of that client. The key to winning new contracts is proving that you understand your customers as well you know as your business.
After you have a good grasp of your customer’s situation, you’re ready to sit down and write the proposal. All business proposals follow a basic structure: introduction, description of needs, explanation of how you will meet those needs, and then a description of why you can be trusted to do the job. That doesn’t sound so hard, does it? You know your business, and after you’ve researched your potential client, it shouldn’t be difficult to write a proposal. You can also make the process easier and faster by using a pre-designed proposal kit, which is designed especially for writing proposals and other business documents. The templates in any good kit provide instructions and examples to help you get the right information on each page.
Let’s get started, working from the top page of a proposal to the last. Naturally, the first page you’ll need is a Cover Letter that briefly explains who you are, why you are writing, and provides all your contact information. Following the Cover Letter, you should create a Title page, which is simply a name for your proposal, like “Proposed Insurance Package for PQR Corporation” or “Homeowners and Automobile Insurance for the Martinez Family.” If you are creating a complex document that many people are likely to read (as for a corporation), then you might want to insert an Executive Summary or Client Summary page next – this is simply a list of the major points you want to make. A page like this may be scanned by top-level readers, who are likely to pass your proposal on to lower-level decision makers for a complete evaluation. This completes the introduction section of the proposal.
Next comes the client-centered portion, or the description of needs. Here you will prove that you understand your potential customer, by including pages like Needs Analysis, Client Background, Risk Assessment, Considerations, Requirements, and so forth. Depending on the type of insurance you’re proposing, you may also need to include pages that describe the items – Assets or Personnel to be insured – so you can be sure that you and your potential client agree on the range of coverage you are discussing.
After you have described your understanding of your client’s needs and concerns, then proceed to describe how you propose to meet those needs, and what it will cost. You’ll most likely include pages with titles like Recommendations, Options, Comparison, Policy, Premiums, Contract and Terms, Claims, Exclusions, Reliability, Bonding, and so forth, to spell out exactly what you are offering.
In the final proposal section, you will provide proof that you are the best choice to supply the insurance coverage needed. To do this, you’ll include information about your company such as a Company History, About Us, and/or Experience page, and pages that mention your customer base, such as Our Clients or Clients Served. If you have special Certifications or Training, have won Awards in your industry, or have Testimonials from clients to recommend your services, you’ll want to include those, too.
The final page in your proposal should be a call to action or Next Steps page, where you state what you want the client to do next, such as signing the enclosed contract or calling you to set up a meeting for further discussion.
Be sure to double-check every page to make sure spelling and grammar are correct and that everything looks professional. It’s always a good idea to employ a professional proofreader or editor, or at least get someone who is unfamiliar with your proposal to scrutinize it. If you present a proposal that is full of grammatical errors, your readers may conclude that you are likely to be just as error-prone in your business dealings.
Before you deliver your proposal via mail, email, or by hand, make sure your proposal looks good, too. Use a professional design that adds graphic elements and dashes of color to enhance the visual appeal of your proposal and works with your company logo.